Zenni Optical
Senior User Experience Designer - B2B
Zenni Business
Overview
Zenni pioneered the online eyewear industry in 2003 with a mission to make prescription eyewear affordable and accessible to everyone. Over 50 million frames sold worldwide. Zenni is proud to be the Official Eyewear Partner of the Columbus Crew, and San Francisco 49ers and partner with Emmy® Award-winning actress, musician, producer, and style icon, Keke Palmer. Our Purpose is to help our customers See Better And Live Better.
Zenni Optical needed marketing sites, e-commerce flows, and admin screens for a number of projects and clients, including Meta, PPG, Molina Healthcare, U.S. Vision, and even Zenni Optical.
Gallery
Contributions
Collaborated with three other B2B designers to understand their design system needs
B2B Design System supports Meta, PPG, Molina, Zenni Business, and U.S. Vision
Designed and launched Zenni Business website for desktop and mobile
Designed E-commerce desktop and mobile flows for U.S. Vision
Designed E-Commerce desktop and mobile flows for Molina Healthcare
Designed E-commerce desktop and mobile flows for PPG
Designed E-commerce flows for unannounced projects
Accomplishments
Created B2B Design system to support rapid scale and pace of B2B project growth.
B2B Design System supports 4 clients and e-commerce flows
Designed and launched Zenni Business website
Presented prototype that won deal with U.S. Vision
Designed E-Commerce flows and updates for Molina Healthcare
Designed E-commerce flow for PPG
Methodologies
Agile development
UX Strategy
Design system creation
Interaction and visual guideline documentation
Site maps
Wireframes + Wire flows
Solution sketching
High-fidelity mockups
Icon creation
Interaction design
Information architecture
Clickable prototypes
Software
Figma
FigJam