Zenni Optical

Senior User Experience Designer - B2B

Zenni Business

Overview

Zenni pioneered the online eyewear industry in 2003 with a mission to make prescription eyewear affordable and accessible to everyone. Over 50 million frames sold worldwide. Zenni is proud to be the Official Eyewear Partner of the Columbus Crew, and San Francisco 49ers and partner with Emmy® Award-winning actress, musician, producer, and style icon, Keke Palmer. Our Purpose is to help our customers See Better And Live Better.

Zenni Optical needed marketing sites, e-commerce flows, and admin screens for a number of projects and clients, including Meta, PPG, Molina Healthcare, U.S. Vision, and even Zenni Optical.

Gallery

Contributions

  • Collaborated with three other B2B designers to understand their design system needs

  • B2B Design System supports Meta, PPG, Molina, Zenni Business, and U.S. Vision

  • Designed and launched Zenni Business website for desktop and mobile

  • Designed E-commerce desktop and mobile flows for U.S. Vision

  • Designed E-Commerce desktop and mobile flows for Molina Healthcare

  • Designed E-commerce desktop and mobile flows for PPG

  • Designed E-commerce flows for unannounced projects

Accomplishments

  • Created B2B Design system to support rapid scale and pace of B2B project growth.

  • B2B Design System supports 4 clients and e-commerce flows

  • Designed and launched Zenni Business website

  • Presented prototype that won deal with U.S. Vision

  • Designed E-Commerce flows and updates for Molina Healthcare

  • Designed E-commerce flow for PPG

Methodologies

  • Agile development

  • UX Strategy

  • Design system creation

  • Interaction and visual guideline documentation

  • Site maps

  • Wireframes + Wire flows

  • Solution sketching

  • High-fidelity mockups

  • Icon creation

  • Interaction design

  • Information architecture

  • Clickable prototypes

Software

  • Figma

  • FigJam