Thanks for stopping by. I’m Nick.

I make complicated products simple to use. People get things done faster, with fewer errors and less frustration. I’ve launched new products, improved existing ones, and built design systems teams actually use.

Award-Winning

AI

B2B

SaaS

0→1

1→2

BY THE NUMBERS

Salesforce logo with white text on a blue cloud.
Salesforce logo with white text on a blue cloud.

$100k

saved after 1→2 signup redesign

6

component libraries consolidated to 1

15 years

of design debt resolved

FEATURED CASE STUDIES

60% faster B2B client launches at Zenni Optical

by building a shared responsive design system as the Senior User Experience Designer

Optical

e-commerce

B2B

0→1

Design Systems

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White checkmark icon on a green circle.

60% faster new client implementation

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White checkmark icon on a green circle.

6 local component libraries consolidated into 1

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White checkmark icon on a green circle.

Meta among the first client launches

Salesforce logo with white text on a blue cloud.
Salesforce logo with white text on a blue cloud.

Streamlining Dreamforce registration to save over $100k in customer service call center costs

by optimizing the account creation process as the Lead User Experience Designer

CRM

Enterprise

B2B

1→2

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White checkmark icon on a green circle.

Made account creation frictionless

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White checkmark icon on a green circle.

Reduced the number of signup fields from 23 to 8

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White checkmark icon on a green circle.

Reduced customer service call center costs by over 50%

Screenshot of Dreamforce 2013's create account screen.
Screenshot of Dreamforce 2013's create account screen.
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H5 logo with white text on a blue square.

Modernizing an internal desktop app into SaaS, opening up new revenue channels

by transforming a document analysis tool with 15 years of design debt as the Lead User Experience Designer & Researcher

Legal tech

B2B

SaaS

AI

1→2

White checkmark icon on a green circle.
White checkmark icon on a green circle.

Transformed a legacy internal desktop app to a SaaS app

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White checkmark icon on a green circle.

Standardized flows, interactions, and interface elements

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White checkmark icon on a green circle.

Opened previously unavailable revenue channels