Thanks for stopping by. I’m Nick.

I make complicated products simple to use. People get things done faster, with fewer errors and less frustration. I’ve launched new products, improved existing ones, and built design systems teams actually use.

Award-Winning

AI

B2B

SaaS

0→1

1→2

Salesforce logo with white text on a blue cloud.
Zenni logo with stylized text in blue.
Lighthouse logo featuring a lighthouse illustration and the text 'LIGHTHOUSE'.
H5 logo with white text on a blue square.
Rocket Fuel logo with stylized flame icon in blue and black text.
PayPal logo with blue and dark blue text.
Taleo logo with green text and a green abstract symbol.
Wells Fargo logo with yellow text on a red background.
Webex by Cisco logo with a colorful, stylized 'W' symbol followed by the text 'webex by CISCO'.
Salesforce logo with white text on a blue cloud.
Zenni logo with stylized text in blue.
Lighthouse logo featuring a lighthouse illustration and the text 'LIGHTHOUSE'.
H5 logo with white text on a blue square.
Rocket Fuel logo with stylized flame icon in blue and black text.
PayPal logo with blue and dark blue text.
Taleo logo with green text and a green abstract symbol.
Wells Fargo logo with yellow text on a red background.
Webex by Cisco logo with a colorful, stylized 'W' symbol followed by the text "webex by CISCO".
ILoveUXDesign-Home-ScrollingLogos-v3-150px-tall-03-sfdc.png
ILoveUXDesign-Home-ScrollingLogos-v3-150px-tall-04-zenni.png

BY THE NUMBERS

Salesforce logo with white text on a blue cloud.
Salesforce logo with white text on a blue cloud.

$100k

saved after 1→2 signup redesign

6

component libraries consolidated to 1

15 years

of design debt resolved

FEATURED CASE STUDIES

Salesforce logo with white text on a blue cloud.
Salesforce logo with white text on a blue cloud.

Streamlining Dreamforce registration to save over $100k in customer service call center costs

by optimizing the account creation process as the Lead User Experience Designer

CRM

Enterprise

B2B

1→2

White checkmark icon on a green circle.
White checkmark icon on a green circle.

Made account creation frictionless

White checkmark icon on a green circle.
White checkmark icon on a green circle.

Reduced signup fields from 23 to 8

White checkmark icon on a green circle.
White checkmark icon on a green circle.

Reduced call center costs 50%+

Case study: Part 1
Case study: Part 2
Screenshot of Dreamforce 2013's create account screen.
Screenshot of Dreamforce 2013's create account screen.

60% faster B2B client launches at Zenni Optical

by building a shared responsive design system as the Senior User Experience Designer

e-commerce

Design Systems

White checkmark icon on a green circle.
White checkmark icon on a green circle.

60% faster client implementation

White checkmark icon on a green circle.
White checkmark icon on a green circle.

6 component libraries unified into 1

White checkmark icon on a green circle.
White checkmark icon on a green circle.

Meta among the first client launches

View case study
H5 logo with white text on a blue square.
H5 logo with white text on a blue square.

Modernizing an internal desktop app into SaaS, opening up new revenue channels

by transforming a document analysis tool with 15 years of design debt as the Lead User Experience Designer & Researcher

Legal tech

B2B

SaaS

1→2

White checkmark icon on a green circle.
White checkmark icon on a green circle.

Transformed legacy app to SaaS app

White checkmark icon on a green circle.
White checkmark icon on a green circle.

Improved flows, interactions, UIs

White checkmark icon on a green circle.
White checkmark icon on a green circle.

Opened new revenue channels

View case study
Screenshot of DART Next collection creation screen.
Screenshot of DART Next collection creation screen.