Thanks for stopping by, I’m Nick.

I make complicated products simple to use. People get things done faster, with fewer errors and less frustration. I’ve launched new products, improved existing ones, and built design systems teams actually use.

Award-Winning

AI

B2B

SaaS

0→1

1→2

BY THE NUMBERS

200%

revenue growth from $300M-$600M

3

acquisitions resulting from my redesigns

300+

designers mentored

150%

increase in partner registration access

77k→144k

attendee growth after 0→1 design

$100k

cost savings after 1→2 signup redesign

FEATURED CASE STUDIES

2021 - 2022

Transforming disparate sales flows into a single platform for customers and internal sales teams

by consolidating 100+ legacy systems down to one as the Lead User Experience Designer & Researcher

Telecom

Enterprise

B2B

0→1

SLDS

Single source of truth for customers & sales teams

Streamlined submissions, credit checks, & approvals

Responsive desktop, tablet, & mobile experiences

2013

Streamlining Dreamforce registration to save over $100k in customer service call center costs

by optimizing the account creation process as the Lead User Experience Designer

CRM

Enterprise

B2B

1→2

Created frictionless account creation

Reduced the number of signup fields from 23 to 8

Reduced customer service call center costs by over 50%

2021

Modernizing an internal desktop app into SaaS for Relativity, opening up new revenue channels

by transforming an document analysis tool with 15 years of design debt as the Lead User Experience Designer & Researcher

Legal tech

B2B

SaaS

AI

1→2

Transformed a legacy internal desktop app to a SaaS app

Standardized flows, interactions, and interface elements

Opened previously unavailable revenue channels