Rocket Fuel

Lead User Experience Designer

AI Online Advertising Platform

Overview

Rocket Fuel is a programmatic media-buying platform developing artificial intelligence to improve marketing ROI in digital media.

Rocket Fuel needed to streamline their User Experience processes while innovating towards a new version of their system. They also needed maintenance and incremental improvements on their existing application.

Campaign v1 Gallery

Campaign v2 Gallery

System 4 Gallery

Login - Before and After

Contributions

  • Formulated short and long-term User Experience strategies

  • Created design standards for Engineering

  • Created guideline documentation for Product and Engineering,

  • Produced a pattern library for other UX team members and Engineering

  • Created and produced user interface elements

  • Conducted pre and post-release user research with users to validate concepts

  • Created project briefs, sketches, wire frames, high-fidelity mockups, and final assets

Methodologies

  • Agile development

  • User Experience Strategy

    • Design system creation

    • Interaction and visual guideline documentation

  • Information Architecture

    • Site maps

    • Cross-application maps

    • Wire flows

  • User Research

    • Contextual inquiries

    • Moderated remote and in-person usability studies

    • Customer feedback

    • Concept validation

    • User acceptance testing

  • Visual Design

    • Solution sketching

    • High-fidelity mockups

    • Icon creation

    • Logo design and production

    • Print design and production

    • Visual specifications production (redlines)

    • HTML and CSS definitions

  • Interaction Design

    • Wireframes

    • Clickable prototypes

Software

  • Sketch

  • Adobe Photoshop

  • Adobe Illustrator

  • Balsamiq

  • Atlassian Jira

  • Atlassian Confluence