Salesforce

Lead User Experience Designer

Dreamforce + Events App / Private App Store / Winter ‘13 Logo

Overview

Salesforce is a global cloud computing company that develops CRM (Customer Relationship Management) solutions and provides business software on a subscription basis.

Salesforce needed web and mobile solutions for their annual event Dreamforce. I joined a small focused team that worked tirelessly to deliver a world-class digital experience for attendees. After successfully delivering the web and mobile Dreamforce application, I shifted focus to building the private version of their successful AppExchange.

Gallery

Contributions

  • Crafted vision for event website, social network, and mobile apps for iOS and Android

  • Produced wireframes, visual design templates, and final assets for development team

  • Worked in Agile environment to produce product

  • Produced and presented screens to leadership team and various stakeholders

  • Collaborated on user research strategy before, during and after Dreamforce 2012

  • Co-conducted user research for app features

  • Emergency Response Team Member

  • Produced interfaces for first generation of Salesforce Lightning UI

  • Red Cross Certified in First Aid/CPR/AED

Accomplishments

  • Created private app stores for the AppExchange

  • App rated #6 (iPhone) and #7 (iPad) in the Business category in the Apple App Store

  • Software designs published in a Salesforce developer handbook

  • Won software logo design contest for the Spring 2013 release

Methodologies

  • Agile development

  • User Experience Strategy

    • Design system creation

    • Interaction and visual guideline documentation

  • Information Architecture

    • Site maps

    • Cross-application maps

    • Wire flows

  • User Research

    • Contextual inquiries

    • RITE (Rapid Iterative Testing and Evaluation) methodology

    • Supported moderated in-person usability studies

    • Customer feedback

    • Concept validation

    • User acceptance testing

  • Visual Design

    • Solution sketching

    • High-fidelity mockups

    • Icon creation

    • Logo design and production

    • Print design and production

    • Visual specifications production (redlines)

    • HTML and CSS definitions

  • Interaction Design

    • Wireframes

    • Clickable prototypes

Software

  • Adobe Photoshop

  • Adobe Illustrator

  • Balsamiq

  • Sketch