Salesforce
Lead User Experience Designer
Dreamforce + Events App / Private App Store / Winter ‘13 Logo
Overview
Salesforce is a global cloud computing company that develops CRM (Customer Relationship Management) solutions and provides business software on a subscription basis.
Salesforce needed web and mobile solutions for their annual event Dreamforce. I joined a small focused team that worked tirelessly to deliver a world-class digital experience for attendees. After successfully delivering the web and mobile Dreamforce application, I shifted focus to building the private version of their successful AppExchange.
Gallery
Contributions
Crafted vision for event website, social network, and mobile apps for iOS and Android
Produced wireframes, visual design templates, and final assets for development team
Worked in Agile environment to produce product
Produced and presented screens to leadership team and various stakeholders
Collaborated on user research strategy before, during and after Dreamforce 2012
Co-conducted user research for app features
Emergency Response Team Member
Produced interfaces for first generation of Salesforce Lightning UI
Red Cross Certified in First Aid/CPR/AED
Accomplishments
Created private app stores for the AppExchange
App rated #6 (iPhone) and #7 (iPad) in the Business category in the Apple App Store
Software designs published in a Salesforce developer handbook
Won software logo design contest for the Spring 2013 release
Methodologies
Agile development
User Experience Strategy
Design system creation
Interaction and visual guideline documentation
Information Architecture
Site maps
Cross-application maps
Wire flows
User Research
Contextual inquiries
RITE (Rapid Iterative Testing and Evaluation) methodology
Supported moderated in-person usability studies
Customer feedback
Concept validation
User acceptance testing
Visual Design
Solution sketching
High-fidelity mockups
Icon creation
Logo design and production
Print design and production
Visual specifications production (redlines)
HTML and CSS definitions
Interaction Design
Wireframes
Clickable prototypes
Software
Adobe Photoshop
Adobe Illustrator
Balsamiq
Sketch