PayPal

Senior User Experience Designer

Financial Tech

Online Payments

B2C

Virtual Goods

0→1

200% growth, $600M

in revenue for Zynga's in-game purchases, driven by the custom purchase flow I designed

PayPal, a worldwide online payments platform. Zynga, a social gaming company known for titles like FarmVille.

Overview

Zynga needed players to buy in-game credits without ever leaving the game. I designed a custom, embedded purchase flow that let them do exactly that, along with the supporting research, documentation, and regional store designs it took to ship it.

How I got there

Mapped the end-to-end purchase interaction flow, from in-game prompt to confirmation.

Built high-fidelity visual designs and interaction documentation for R&D initiatives.

Created usability testing screens across multiple concurrent projects.

Designed regional store variations and a supporting mockup for PayPal's x.com page.

Zynga Virtual Goods PayPal Purchase Flow

  • 1. Zynga game in Facebook

    Player wants to purchase virtual credits for their Zynga game.

  • 2. PayPal Login

    Player logs in to PayPal to complete transaction.

  • 3. Payment Confirmation

    Payment is confirmed, and user returns to game with no continuity loss.