PayPal

Senior User Experience Designer

Financial Tech

B2C

0→1

BY THE NUMBERS

200%

growth to $600M in revenue for Zynga

2nd

largest PayPal customer after eBay

Novel approach

let players maintain game progress

PayPal, a worldwide online payments platform. Zynga, a social gaming company known for titles like FarmVille.

Overview

PayPal needed a way for players of Zynga games to buy in-game credits without losing progress. I designed a custom, embedded purchase flow that let them do exactly that, along with the supporting research, documentation, and regional store designs it took to ship it.

How I got there

Mapped the end-to-end purchase interaction flow, from in-game prompt to confirmation.

Built high-fidelity visual designs and interaction documentation for R&D initiatives.

Created usability testing screens across multiple concurrent projects.

Designed regional store variations and a supporting mockup for PayPal's x.com page.

Zynga Virtual Goods PayPal Purchase Flow

  • Screenshot of a Facebook game called FarmVille showing a virtual farm with flooded plots, a character, trees, a Halloween-themed pumpkin and skull decoration, and a red and black spooky fence labeled 'Dreadful Fence' near a farm entrance with a flag that says 'FarmVille' and a nearby ' Zynga' sign.

    1. Zynga game in Facebook

    Player wants to purchase virtual credits for their Zynga game.

  • A Facebook game screen featuring a FarmVille-themed amusement park requiring a PayPal payment for in-game purchases, with a PayPal login window overlaying the game interface.

    2. PayPal Login

    Player logs in to PayPal to complete transaction.

  • A screenshot of a Facebook game called FarmVille, showing a farm with fields, a pond, and fences. An online payment confirmation window for $59.00 paid via PayPal is open in the center of the screen.

    3. Payment Confirmation

    Payment is confirmed, and user returns to game with no continuity loss.