Zenni Optical
Senior User Experience Designer, B2B
Optical
E-commerce
B2B
0→1
Design Systems
BY THE NUMBERS
5
B2B clients including Meta & JC Penny
60%
less design-to-implementation time
4
designers supported by design system
Zenni Optical, an online eyewear retailer founded in 2003, built around making prescription eyewear affordable and accessible.
Overview
0 to 1 B2B eCommerce Platform
0→1
Platform
Zenni's first B2B e-commerce platform needed to serve enterprise clients with very different requirements, from a global tech company to a healthcare provider, without rebuilding from scratch for each one. I designed the platform, then helped build the shared design system that let four B2B designers keep shipping consistently as more clients came on board.
How I got there
Mapped user journeys and task flows for the platform's core paths: product browsing, cart, checkout, and payment.
Sketched, wireframed, and built Figma prototypes, some used directly in client sales presentations.
Audited components across 6 simultaneous client projects & consolidated them into 1 shared system with implementation guidelines.
Visuals
Mobile Purchase flow
Introduction
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Zenni’s First B2B Design System
From 6 local component libraries down to 1 shared design system
Design Systems
As the number of concurrent client projects grew, six separate component libraries started pulling design and engineering out of sync. Outside of my normal responsibilities, I led the consolidation into one shared system, running weekly governance meetings and writing implementation and rollback guidelines with 12+ engineers and 3+ other designers.