Lead User Experience Designer

Verizon Business

Partner Program Transformation | Field Sales Tools | Sales Analytics

Partner Program Case Study

My Impact

  • Increased Partner Program registration access by 150%: By redesigning partner program website flows

  • Saved field agents 40+ hours/month: By designing simplified sales tool

  • Saved managers 40+ hours/month: By designing partner program dashboards

The Company

Verizon Business is a division of Verizon that provides services and products for Verizon's business and government clients.

Verizon Partner Program is a business initiative that allows companies to sell Verizon services like wireless, wireline, cloud, and security solutions to their customers by partnering with Verizon.

Partner Program Transformation

My Impact

  • Increased registration paths 150%, from 9 to 20

  • Swiftly delivered solutions by leveraging Salesforce Lightning Design System and Verizon design systems

The Project

Streamline the site content and improve the registration process for the Verizon Partner Program website.

My Contributions

  • Screens: Home screen, program and partner types, program registration

  • Assessed usability of current user flows by using Jakob Nielsen’s 10 Usability Heuristics

  • Assessed information architecture and interactions of current partner program website

  • Presented recommendations for increasing paths to registration

  • Revised information architecture by mapping user flows in FigJam

  • Redesigned revised partner program user flows, interactions, and mockups in Figma

  • Produced clickable prototypes for usability testing in Rapid Iterative Testing Environment (R.I.T.E.)

Partner Login: Before and After

Field Sales Tools

My Impact

Saved sales agents over 40 hours per month by simplifying core flows, allowing them to close deals faster in the field.

The Project

Create a sales tool for Verizon Business Partners that streamlines and improves time to close deals in the field.

My Contributions

  • Screens: Product catalog, product lists, product details, shopping cart, checkout, payment

  • Mapped current user journeys and user flows for key sales experiences

  • Conducted user research with key stakeholder users to understand current processes and pain points

  • Performed task analysis on current user flows, differing systems, and overall system performance'

  • Consolidated disparate systems, logins, and tasks into single, secure, login-less user flow

  • Designed responsive desktop and mobile mockups and user flows for proposed sales flow in Figma

  • Produced clickable prototype for usability testing in Rapid Iterative Testing Environment (R.I.T.E.)

Sales Analytics

My Impact

Saved managers over 12 hours per month by automating reporting in Salesforce, allowing them to instantly access sales analytics.

The Project

Automate sales and membership reporting for the Verizon Partner Program.

My Contributions

  • Sales and Membership Reporting: Sales dashboard, sales details, membership dashboard, membership details

  • Conducted user research with key stakeholder users to understand current processes and pain points

  • Automated report generation by designing Salesforce reporting data visualization

  • Worked with Engineers to move reporting data from Microsoft Power Business Intelligence into Salesforce