Lead User Experience Designer & Researcher
Rocket Fuel
Orion
Fuel
Apollo
Artificial Intelligence | Advertising Technology | Design systems
My Impact
Modernized ad platforms by designing mockups, and interactive prototypes
Optimized engineering efficiency by creating the first design system
Advanced UX maturity by launching an staffing user research program
Rocket Fuel
Rocket Fuel was a programmatic media-buying platform developing artificial intelligence to improve marketing ROI in digital media. Rocket Fuel was acquired by Sizmek in 2017, and then by Amazon in 2019.
Orion
Project Overview
Orion was the 4th version of the Rocket Fuel system. Building on the successes from the previous 3 systems, we created a system with a modern look, improved interactions, and streamlined workflows. It also accounted for DSP product features incorporated from Rocket Fuel’s acquisition of X+1.
My Contributions
Executed short and long-term UX strategies
Created design standards for Engineering
Created guideline documentation for Product and Engineering
Produced pattern libraries for UX and Dev teams
Produced user interface elements
Conducted user research in all phases of development
Created sketches, wire frames, and high-fidelity mockups
Orion Gallery
Fuel
Project Overview
Fuel was the 3rd version of the Rocket Fuel platform. Fuel represents significant improvements from Admin and Apollo. Feature development happened in Fuel, while the future design system, “Orion” was being developed.
My Contributions
Created design standards for Engineering
Created documentation for Engineering
Produced pattern libraries for UX and Dev teams
Produced user interface elements
Conducted user research in all phases of development
Created sketches, wire frames, and high-fidelity mockups
Fuel Gallery
Apollo
Project Overview
Apollo was the 2nd version of the Rocket Fuel system. Apollo had the most functionality of any of the systems, but had a clunky interface and inconsistent interactions. Feature development stopped for Apollo, yet features ported into Fuel, and then revised to align with the Fuel design system.
My Contributions
Created design standards for Engineering
Created guideline documentation for Product and Engineering
Produced pattern libraries for UX and Dev teams
Produced user interface elements
Conducted user research in all phases of development
Created sketches, wire frames, and high-fidelity mockups
Apollo Gallery
Login Evolution
Project Overview
The login screen evolved over the course of 4 years at Rocket Fuel. I designed the “After” options you see below. After we acquired X+1, we needed to combine interfaces and login screens once more. Keeping with the space exploration theme, I created a “launchpad”, where users could launch our various apps from one screen.
My Contributions
Created sketches, wire frames, and high-fidelity mockups
Created login screen documentation for Engineering
Login - Before and After
